Creation of a pop video or short film lasting approximately 5 minutes

Our brief this year was to clear a pop delineation or little(a) hold lasting approximately 5 minutes. The AS brief was to attain billboards or posters obturately health. They differ in that virtuoso concentrates on moving pictorial matter where the opposite concentrates on print. but they both affect strong visual physiques that provoke mind. refreshing skills I pay reach highly- waxed in creating a pop mental picture argon, how to construct a paperboard and jibe scripts as nearly as how to intention the cameras and diverge equipment much efficiently. (Our treatment describes our A2 brief in to a greater extent detail.)I decided I clippinge to create a euphony boob tube, as audio is 50% of the media experience, so teamed up with otherwises who in any case wanted to guard a medicinal drug pic. We and so decided on which birdsong we wished to create the image for. We did this by brainstorming ideas (in our imaginative journals) and then choosing a song that we on the whole same(p)d and the creative ideas we wished to allow in the video (type of shots, characters etc). At first we were producing a video for capital of Mississippi Five I want you back and this proved to be harder than we accreditedly notion and in addition it had already been created. So this is when we decided to transmute the literary genre of harmony from Pop to Indie and chose to create a video for Feeders Yesterday went too soon. This song has never had a video created for it and wherefore our consultation would non retain any(prenominal) prior conceptualizeations of what the video should look akin and include. The only major issue we had with creating a pop video for this song is that we could non conform to all conventions of a practice of medicine video in this case we could not include the closed chain Feeder, as we do not hire access to them.We looked at various indie videos before we began to storyboard. This was finished to ge t ideas for our make video and to make sure it fitted in with the genre. There atomic number 18 two things that I believe influenced our film to a great extent, atomic number 53 is a video by Cold licentiousness that habits reversing within the video like we do and the other is not a practice of medicine video scarce a film, slew Doors. The element we took from this video was what if one fry accompaniment did/or didnt happen how would the story turn come out? This creates interest as the audience is left over(p) wondering for a charm what is going to happen following? What depart change? (why might these reports be more(prenominal) appropriate for an indie medicament video?)To orchestrate ourselves, the m we had and the equipment we demand to use we each decided on roles depending on what our strengths and weaknesses were. Jess was Director, James was Producer, Beth was Camerawoman and I was status Researcher and Editor. However because we spurted as a team these roles were not as outlined and we helped each other with the tasks we found difficult. To organize our selves and get the beaver out of the time we had with the equipment we planned each day thoroughly. We created slam scripts, storyboards and treatments (all of which atomic number 18 in our appendix) to enable us to get each shot specify virtually first time as in industry we would not have unlimited, free access to the props, actors and equipment.We learnt almost scripting, shooting schedules and treatments by looking at other masss work for inspiration and to escort what worked for them. We then adapted what we found out to type us and created our own video. To create the storyboard we took the scoop up ideas from everyone and the most influential ideas from music videos. (you could formulate a bit more active specific music videos that you apply for inspiration, and withal on how you defined the generic conventions of indie music video in grumpy) The story board was created while we listened to the song so that we could match the visuals to the last. I believe our treatment and storyboard are estimable as we bay window understand them and if we were to shew them to another assort to create I believe they would be able to heighten the pop video, as we want it. We developed them by first deciding on the major tears we wanted to include and then showing them to our teacher and changing and adapting them accordingly. variance Two Analysis of finished outputMusic videos are primarily used to promote the song of a ring. (although they rout out be a bit like adverts, indie music videos in particular are also often arduous to reinforce a particular image of the band) The benefit with a music video everywhere say live surgical operation is that it clear reach parts of the gentleman that the band may not be able to. Music videos deal loosely be split into three categories communicative videos (ones which tell a story), Perform ance cartridge (ones that counseling on band performance) and (non)Narrative video (ones that concentrate on the rhythms and moods of the song). We chose to concentrate on a tarradiddle based video as it fits with the genre we had decided upon. (Why?)The genre of our music video is Indie. It was important when do our music video that we best matched the editing of our film with our chosen song. This is to make the video easy and comfortable to watch and to create a professional finish. Typical conventions of this stylus of music video include a storyline and maybe some band members featuring within the video. (you need to say more astir(predicate) this, and how these elements help to develop an image of the band) We conformed to as many conventions as we could without making the video looking artificial or amateur. We especially conformed to the convention of editing organism faster with shorter shots than normal. We did this to look at hold up with the mistreat of song and to keep the viewer from acquiring bored.To make sure that the video flowed smoothly we used straight cuts most of the time with dissolves and fades where we entangle appropriate. (Why?) Indie music does not have the bright wing upbeat foster as a pop video does but it is not dark and morose either so to convey world we used natural light so that the video doesnt look like an over dramatic piece of work.Music videos are often playful, experimental and usually roughly stretching the boundaries of realist(ic) style. In a route we have done this by utilize the rewinding shots and the slowing down of the falling chromatic juice glass.The narrative of our video is close to a guy who has a regular, casual routine of waking up, getting urbane and going to catch his bus, we look at what would happen should this vicious luck fatigue and as it turns out his smell conk better because of it (He meets up with the love of his support). This is twin to the music as the song is of comparable content where its lyrics can be interpreted in many ways. For this video to work we needed to capture the audiences attention to do this we used another convention of music video which is the visual hook. This is where a close up of the band is used to keep the audiences attention. In our case we used the inherent close up of the guys eyes right at the beginning of the video. It goes on lengthy than a normal video reduce would to establish the fact that he had vertical woken up and so basically throws the audience right into the video. (Do we get hold him again? How does this develop image?)A variety of styles ranging from reality to symbolization have been used within our film, for voice when the glass breaks. This is a secernate moment in the video as the glass gap symbolises the vicious circle of daily routine breaking. This dramatic event is emphasized by the image be slowed down making the audience respect the importance of it. Another example of symb olism is the routine as a totally existence shown then re-wound back to be re-shown again, this emphasises the unexciting, everyday life that the guy leads.The political theory of our video is that something so small can change the route in life you take forever i.e. because of the glass breaking he has met up with his old missy and is straightway happy. (It is fairly conventional heterosexually amatory how does this relate to conduct audience, and the image you are trying to create of the band? How do you want male and female audiences to disembodied spirit about them? You can cover that in the next section)Section three Institutions and AudiencesOur music video has been created for the mainstream audience and hence hopefully appeals to most people, however we understand that not everybody likes the indie style of music and therefore will not appeal to all. Our target audience is for young teenagers, but as our song is a ballad we could expect some older listeners. We ha ve move to aim the video at all genders as the music industry is now strongly supported by both. We have also aimed the video at all social classes but predominantly set working class people (thats instead a diverse range.) as they make up the larger counterweight of our population. We have enforced this by not using any obvious brand clothing or objects. We tried to aim the video at all races but did not have access to them to use within our video, so instead tried to produce a video that would not offend anybody. (anyway indie music has a predominately white audience) I believe an fissiparous cross-file company or the band itself would fund the making of this video, as that is how it is broadly done in industry. Music videos are created to promote a song and to create awareness of the artist so the best place for them to be agreen would be on 24hr music channels like MTV or on music shows like illuminate of the Pops or CDUK, by putting the video on these sorts of prog rams people who are interested in music will purposefully watch them and tell friends about the songs and so forth so that by the time the single comes out everyone knows about them and the band should get advantageously record sales.Our music video reflects generic conventions through the use of narrative and visual hooks.From the video sliding doors we have taken the theme of something so little can change your life forever and we have shown how it can go either way. We have also taken influence from Cold Plays juvenile music video from this we used the use of rewinding to keep the audience interested. (why is Coldplay a good reference point?)To find out if our video had achieved its aims we asked a focus sort out to watch the video and then coif some questions on it to see how they would serve well to the text.When asked about the genre of this piece the entire assembly got that it was an indie music video. then fulfilling that part of the requirements.We then asked abou t more complicated issues like the Ideology of our video. Ours being based on the theory that can something so small change your life forever and if it can is there such(prenominal) a thing called fate? once more everybody understood this with a main answer being How little things can change the fate of a day, love as well, and how easily it can be changed.To see if our video fitted in with conventions of music videos in general and in particular indie music videos we asked our focus group about them. A major point that came up was the fact music videos usually include the band, which in our case was not come-at-able because we did not have access to them. However on a brighter note our mise-en-scene and illumination was suitable and appropriate for the video and created the naturalism need to fit in with the conventions of the genre.A key point to making a good pop video is the length of shot and how well the video has been edited. So to see if we had taken these points into enou gh servant we asked the focus group about them to see if they matched our own views on various elements in the video. For example the length of the rewinding shots, most people found it got tiring after observation it twice through and so snarl that the rewinding shots could have stop at where the orangish juice was being poured. Also they felt that they liked the repetitive effect, but it could have been a bit faster, as not to drag on.We next wanted to see if people could see where our influences had come from. Although no one in the focus group figured it out they came up with their own they we felt were just as appropriate. virtually of them include the film turn tail Lola Run and Craig Davids single 7 Days.Another point we could not agree on as a group was whether or not to have more shots of the girl in the video to establish her character and the focus group it seems had mixed views as well. roughly said there should be more of her to enable the viewer to understand the narrative more yet others said that the video worked well just concentrating on the one character, so that issue is left unresolved.In addition to the above problem our group could not decided whether to grant the sound effects (that appeared by accident) or to cut them out so we decided to leave them in and see what our audience thought of them. close thought that they should have been left out because they didnt really fit in and I am inclined to agree. (Also they take away the focus from the music)To finish off the feedback session we asked for peoples general opinions on our video. For example whether they liked it or not and why they did or did not like it. Most found the idea interesting and original with a play on the essentially simple narrative.